Goals
The specific goals of InFlOOD are:
- Starting from an in-depth historical analysis to study the content of popular food media in relation to the Flemish food consumption figures
- Zoom in on the role of celebrity status of popular food influencers
- Developing communication strategies that use the discourse of the most influential food gurus (how to communicate) applied to evidence-based information (which message) about nutrition (guidelines)
- Investigating how to communicate best on food and nutrition advice that refers to the various expert bodies.
The valorization of the project will be achieved via three routes:
- Route 1: Produce evidence-based output on the influence of food media on Flemish food consumption
- Route 2: Setting up a platform that forms the bridge between the food and media industry
- Route 3: Setting up an independent communication platform on food and nutrition that brings the consumer to the competent experts.