Memendo - guidance to strengthen the network of the grieving
This design research was realized during Ivo Dewit's PhD research. The master thesis of Ella Van Den Bossche provides a design inclusive research with DELA (life insurance) for exploratory purposes. A focus on the network of the grieving.
Research questions.
How can PSS design contribute to a richer experience for loss and grief?
Can PSS design strengthen the DELA innovation strategy?
Are customers willing to choose a PSS concept over the traditional offer in the funeral sector? "
Is the funeral sector convinced that a PSS concept offers added value to their customers?
Impact.
- DELA (life insurance) staff, and a 'GO' from the management for further collaboration on the 'end-of-life' topic with FOW / PO.
- Design Inclusive Research, that resulted in a prototype (new grieving card and related webcontent/apppication) for new services / rituals in the context of death and dying.
- The positive and negative (user) experience values in the design of the product-service system MEMENDO have been the basis for ten other concepts in the context for death and dying and a roadmap for future pre-event, event & post-event experiences.
- DELA (life insurance) guided and verified the entire MEMENDO design process, served as subject for the IPO design course (IPO) in 1st Ma product development as theme and subsequently for the IDW week for further verification and iterative purposes.