Reflekt

Reflekt is a smart mirror that provides consumers with information about the positive impact of the pants on the environment when trying on new jeans, thus making the step smaller towards more conscious and sustainable purchasing choices. Information is given about, among other things, water consumption, CO2 emissions and transparency. In addition, Reflekt also takes into account everyone's personal definition of sustainable fashion and suggests trousers that match those of the customer. In this way Reflekt creates a new shopping experience that not only allows the customer to reflect on his looks, but also makes them aware of his clothing choices.

The smart mirror is further complemented by an app that contains the same functions as the mirror, but can be used anywhere and anytime. With the camera function and accompanying filter, you get to see your positive environmental impact through fun animations, just like with the mirror. The app provides a detailed explanation of your results and allows you to share them on social media. In addition, you can also use the app to search for sustainable jeans that you can search on the basis of brand, model or on the basis of your personal definition of sustainable fashion.

​The goal of Reflekt is to create a positive feeling, highlight the sustainability of garments and help to make more conscious and sustainable clothing choices.