This slogan summarises our mission and vision and is included in the framework of values as endorsed by the Board of Governors. ‘Let's shape the future’ forms a powerful message that clarifies what the university stands for. This baseline is the only authorised baseline with which your message can be signed (the baseline is not mandatory).
Within the page layout for print applications, the baseline is at the bottom, to the right of the logo.
Bumper video: The baseline emerges with the logo and sound logo.
A slogan or baseline is not the same as a campaign line. The difference is evident in the ads.