UAntwerp is music to your ears
The University of Antwerp has a comprehensive brand identity, with a clear visual style, a distinctive voice and a powerful baseline. In order to give our brand identity an even stronger foundation, we top this package off with a unique sound, since it's possible to communicate with sound waves as well. Prick up your ears, as an aural brand identity has become an essential part of our house style.
What does UAntwerp sound like?
Our aural house style consists of two parts:
- A sound logo: the short recognisable tune that recurs everywhere.
- The brand music: the background music we use in videos, podcasts, etc.
How did these come about?
Sound logo:
The University of Antwerp has two keywords that each have their own interpretation. This duality was translated musically:
- University: we hear strings and a slightly heavier solid base that provides weight. This symbolises our identity as a university and radiates both confidence and quality.
- Antwerp: the tones are clear and simple, referring to our institution's open and curious outlook on the future.
Brand music:
Our university is located in the middle of the city. A city on the river, a fashion and diamond hub, a lively metropolis full of diversity and culture, carrying a rich history, and so on. Antwerp has countless faces. The city's versatility and rhythm are reflected in our brand music. Attentive listeners will even hear little nods towards the cathedral bells or a ship's horn symbolising the port.
How do we use it?
To familiarise the general public with our aural house style, it’s important that we all communicate in a consistent way:
Video
Sound logo:
We use the sound logo in every new video, both long-form (YouTube) and short-form (social media).
- Long-form: including baseline and spoken brand name.
- Social media: with or without baseline and spoken brand name.
- In a video with interruptions: the sound logo concludes each part.
Brand music or elements thereof:
These can be freely used to aurally support the video as a whole.
Audio - podcast
Sound logo:
We use the sound logo in every new podcast, regardless of brand voice (parent, subsidiary, sister voice/sponsoring or co-branding).
At the start of the podcast:
- We use the sound logo excluding baseline and spoken brand name.
At the end of the podcast:
- We use the sound logo including baseline and spoken brand name.
- This is always the final audio track of the podcast.
- In a podcast with interruptions (pause/advertising), the sound logo concludes each part of the podcast.
Brand music or elements thereof:
These can be freely used to aurally support the podcast as a whole.
Audio campaign (only for ADMCOM and, after validation by ADMCOM, the University Fund)
Sound logo:
We use the sound logo in every new audio campaign.
- We use the sound logo including baseline and spoken brand name.
- We always use the same signature, regardless of the brand voice (parent/subsidiary).
- This is always the final audio track of the campaign.
Brand music or elements thereof:
These can be freely used to aurally support the campaign as a whole.
Audio - hybrid events
Brand music:
- Recommended as background music: before the stream starts and during breaks.
- Recommended as ambient music in videos during events: the general sound logo rules for videos apply.