UAntwerp brand architecture

We don't consider UAntwerp to be uniform and unchanging. On the contrary, UAntwerp is an organic mix of communities united by a shared reputation and ambition. It's a community with its own ideas and opinions, which sometimes clash, but ultimately reinforce one another. So we're a community of thinkers and doers, helping to shape the future together. Your voice matters.

We communicate as a community in order to: 

• valorise and connect our diversity and variety; 
• stimulate interaction;
• disseminate results;
• grow the community.

Our community takes the form of a 'branded house'.

We have daughter communities on the following levels:

• faculties 
• ​faculty departments​
• research groups 
• institutes

To avoid complexity, all these subgroups are considered to be on the same level. It's important for every daughter community to be able to communicate distinctively, to have its own unique voice. This is why every daughter community has its own logo and colour, within a fixed structure. 

In a community, every voice matters. That's why our visual identity strategy revolves around one simple question: 'Who is speaking?' 

UAntwerp does the talking here, as an institution, addressing either the internal community (students, employees) or a broad external target audience. The mother's voice can be seen and heard in the press, or in image-building or recruitment campaigns. 

She also speaks in specific roles or on specific themes – the mother is an all-rounder. Examples include the Library, the STIP and the Green Office. She can also speak on behalf of one of her daughters, as is the case on this web page and this one, each sporting a different faculty colour.

There are several distinct visual elements, from the typography to the page layout and the use of colours (UAntwerp blue as the main colour, UAntwerp red as the supporting colour), and of course the UAntwerp logo. Find out how the mother can speak in different accents, depending on her focus, in the templates.

Examples of the mother's voice:

• Website
• Image-building campaigns
• Recruitment campaigns
• Brochures
• Open Days
• The university's social media channels
• Social media channels for wide audiences
• Stationery
• General newsletters
• General PowerPoint presentations

Example of the pure mother voice on social media

Example of the mother voice on behalf of one of her daughters

A faculty, institute, department or research group can also do the talking, when addressing its own community. This is the case on the social media channels of the various faculties, for instance.

The fixed set of recurring visual elements (typography, page layout, use of UAntwerp blue) is complemented by the daughter's own logo and colour.

The daughter usually does the talking in the following contexts:

• PowerPoint presentations for internal and external use or conferences
• Name tags
• Email signatures
• Social media of faculties or institutes 

​Example of the daughter voice on social media​

At this level, UAntwerp takes on the role of partner or sponsor. This means UAntwerp doesn't speak alone, but together – possibly within the bounds of a certain hierarchy (main sponsor or equal co-sponsor). 

If we are the main sponsor or initiator, we use our full-colour sponsor logo, which makes us stand out. We also strive to use the other elements of our visual identity (font, page layout, colour schemes) wherever possible. 

If we are a co-organiser or co-sponsor, we use our monochrome logo (white or black with transparent 'U') in the same way as the other sponsor(s). Applying the other elements of our visual identity may be more difficult here, but should be considered wherever possible. 

The 'sister voice' can be heard in the following contexts: 

• External campaigns 

Left to right: 

• mother logo in an internal campaign 
• mother logo in a recruitment campaign
• daughter logo in a faculty campaign aimed at students from that faculty
• partner logo in a campaign for Rubi - The Cultural Factory