An
important part of any house style is the page layout, where the logo, colours,
typography and basic shapes all come together. If we want to convey our impact
and quality, then above all else, the message must be intuitive and easy
to read. This requires a pleasing and logical page layout, in line with
people's natural reading behaviour. When reading both online and offline
content, we tend to follow the shape of the letter F:
- from left to right
- and from top to bottom.
This means that the most important elements of the message or image are at the top left and bottom left. This leaves room for a compelling image, wherever appropriate. The ideal UAntwerp page layout can therefore be defined as follows:
- left-aligned
- main message or title at the top left, in large type
- clarification or subtitle below this, in medium type
- optional body copy in small type
- logo at the bottom left
- everything in a white frame with properly proportioned rounded corners
