How do we use it?

Sound logo:

Mandatory in every new video, both long-form (YouTube) and short-form (social media)

• long-form: including baseline and spoken brand name
• social media: excluding baseline and spoken brand name (can be included if you want, of course)
• in a video with interruptions: the sound logo concludes each part

Brand music or elements thereof:

These can be freely used to aurally support the video as a whole.

Sound logo:

Mandatory in every new podcast, regardless of brand voice (mother, daughter, sister voice/sponsoring or co-branding)

At the start of the podcast:

• sound logo excluding baseline and spoken brand name

At the end of the podcast:

• sound logo including baseline and spoken brand name
• this is always the final audio track of the podcast
• in a podcast with interruptions (pause/advertising), the sound logo concludes each part of the podcast

Brand music or elements thereof:

These can be freely used to aurally support the podcast as a whole.

Sound logo:

Mandatory in every new audio campaign

• sound logo including baseline and spoken brand name
• always the same signature, regardless of the brand voice (mother/daughter)
• this is always the final audio track of the campaign

Brand music or elements thereof:

These can be freely used to aurally support the campaign as a whole.

Brand music

• recommended as background music: before the stream starts and during breaks
• recommended as ambient music in videos during events: general rules for video apply