The University of Antwerp speaks
When we mention the tone of voice of the University of Antwerp, we are talking about two things:
- As a university, we stand for something (our voice)
- and we share that with our audience in a certain way (the tone).
Besides our teaching and scientific research, how we communicate with different audiences is one of the best ways to show who we are and what we stand for.
The right mindset
An ambitious goal, which we can only achieve if we communicate in a consistent way.
We don't do this by drawing up a series of dry rules, because language and design cannot be captured in commandments. What is important is that we share the right mindset with everyone who communicates in the name of the University of Antwerp.