No one is 100% the same in all situations - including us. On social media, for instance, we use different language than in newsletters or formal invitations. Yet there is always a certain core that we hold onto and that characterises us: our tone.
This can be summarised in four key words:
- Straightforward
- Open
- Confident
- Dynamic
Our tone in practice
We use clear language, without coming across as blunt or superficial. Situated at the centre of society, we keep an open mind. What we and our colleagues do is truly groundbreaking and we should be proud of that - all the while ditching any arrogance. Those who choose the University of Antwerp are, like us, enterprising and innovative. This is also reflected in our communication.