The voice we use in our communication stems from our values and personality. It differs from time to time depending on the target audience, but there is a certain foundation that always remains unchanged. Four values are central to this:
- Connection
- Innovation
- Impact
- Quality
As Clouseau sang, these are more than pretty words. They define who we are, something we cannot take lightly. They are the common thread in the messages we convey.
Our voice in practice
Those connected to the University of Antwerp don't spend all their time buried in books, but stand at the heart of society. On the one hand, this results in socially relevant research (impact) that can lead everyone to new and interesting insights (innovation). On the other hand, it emphasises the importance of building bridges by treating others with respect as we evolve more and more towards a super-diverse society (connection).
On top of that, of course, we ensure that we create recognisability and trust by always going the extra mile (quality).