The Visual and Digital Cultures Research Center is focused on fundamental and applied research of communication processes and issues with a visual dimension in many areas of society (e.g. scientific data gathering and communication, entertainment, education and news reporting).  

A wide range of media (film, television, print, internet) and aspects (production processes, representational issues, context of use) are being studied using a variety of specialised methods (textual analysis, audience research, visual ethnography, visual data production).