This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude

Source
Journal of marketing communications - ISSN 1352-7266- (2023) p. 1-29
Author(s)

An international perspective of the academic-practitioner divide in advertising : an exploratory study into its causes and solutions

Source
International journal of advertising - ISSN 0265-0487-42:1 (2023) p. 181-200
Author(s)