Elke Godden is a Human Health bioengineer with expertise in nutrition and consumer behavior (nudging). She integrates these expertise in her doctoral research, supported by the Flemish Government (FWO): "Nutritional labels to nudge consumers towards healthier food choices: persistence over time, effect of informational interventions and situational factors (time pressure and price) as moderators." In addition to her scientific publications and appearances, she strongly believes in science communication.