Perspectives : replication is more than meets the eye
Source
International journal of advertising - ISSN 0265-0487-43:3 (2024) p. 580-599
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Source
International journal of advertising - ISSN 0265-0487-43:4 (2024) p. 637-671
Let’s get personal : which elements elicit perceived personalization in social media advertising?
Source
Electronic commerce research and applications - ISSN 1567-4223-55 (2022) p. 1-18
Going too far? How consumers respond to personalized advertising from different sources
Source
Journal of electronic commerce research - ISSN 1938-9027-23:3 (2022) p. 138-159
How and when personalized advertising leads to brand attitude, click, and WOM intention
Source
The journal of advertising - ISSN 0091-3367-51:1 (2022) p. 39-56