Liking for the ad and interest in purchase examined by OLS and SUR
Source
Review of business research - ISSN 1546-2609-12:5 (2012) p. 143-149
The rise of emerging market's MNEs in developed economies
Source
The world economy today : major trends and developments / Manasserian, T. [edit.]-p. 207-221
Believability of advertising and confidence in information to make purchase by product category involvement
Source
International journal of business studies - ISSN 1320-7156-11:3 (2011) p. 140-145
Emotional responses to advertising and intent to purchase : a comparison of three groups, Belgian students, U.S. students and U.S. non-students
Source
International journal of business research - ISSN 1555-1296-10:5 (2010) p. 174
Believability of informational versus transformational prescription drug advertising : U.S. consumers' views versus Belgian consumers' views
Source
Review of business research - ISSN 1546-2609-9:4 (2009) p. 183