About Marie Das

Marie Das, a doctoral researcher in the Product Development research group and REuselab, combines consumer behavior and design to develop interventions that help consumers use their clothing and accessories more actively for longer periods. In the quest for a more sustainable fashion industry, she explores how consumers perceive clothing quality and how this impacts their product attachment, motivation for correct maintenance and repair, and interest in second-hand and rental clothing. In the REuse in Style project, she collaborates closely with the industry to test these findings in practice.

Department

• Product Development

Statute & functions

Bijzonder academisch personeel

• doctoral scholarship holder