Gendered AI in banking services : the influence of financial chatbots' gender on consumer behaviour
Source
International journal of bank marketing - ISSN 0265-2323- (2025) p.
Exploring the role of green brand extensions and greenwashing in the fashion industry
Source
Journal of global fashion marketing - ISSN 2093-2685-16:1 (2025) p. 32-46
Does a chatbot's location influence consumer attitude and intentions?
Source
International journal of internet marketing and advertising - ISSN 1477-5212-20:3/4 (2024) p. 292-310
Subtitles in English-only TV commercials : are they still necessary or have they become superfluous?
Source
Dutch journal of applied linguistics - ISSN 2211-7253-12 (2023) p. 1-18
Is it worth investing in an online fashion pop-up store?
Source
Journal of global fashion marketing - ISSN 2093-2685-14:3 (2023) p. 279-293