Michel Walrave full professor

Publications Michel Walrave

Advertising literacy in schools : evaluating free online educational resources for advertising literacy

Source
Journal of media education - ISSN 1947-2366-5:2 (2014) p. 5-12
Author(s)

Children and advergames : the role of product involvement, brand attitude and persuasion knowledge in brand attitudes changes and purchase intention of children

Source
Child and Teen Consumption Conference, the University of Edinburgh Business School, Ediburgh, Scotland, April 9-11, 2014
Author(s)

Children's attitudinal and behavioral response to advergaming : product involvement, brand attitude and persuasion knowledge

Source
ICA 2014 Conference Commuciation and the Good Life, Seattle, USA, April 22-26, 2014
Author(s)

Mediawijs onderwijs met media didactica : lerarenopleidingen activeren mediagebruik en kritische reflectie op media

Source
Antwerpen, Universiteit Antwerpen, IOIW, 2014,88 p.
Author(s)