Abstract
Using mix method research, this project aims to develop a systems-view of behaviour change within two key CE domains (clothing consumption and food waste) to identify a set of key factors with the most potential leverage for pro-circular behaviour change. Informed by behavioural scientific literature, hypotheses around this set of factors will be tested using survey experiments. There are 3 key outcomes for this research: (i) a fundamental understanding of key leverage points within two key CE domains, clothing consumption and food waste; (ii) a conceptual framework to guide the development of behavioural interventions to promote pro-circular behaviours within those domains and (iii) learnings, strategies and models for designers, researchers and policy professionals to implement and evaluate interventions.
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