Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs) : the mediating role of time spent and emotional connectedness
Source
Journal of interactive advertising - ISSN 1525-2019- (2024) p. 1-23
Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings
Source
Journal of service management - ISSN 1757-5818-35:6 (2024) p. 22-41
Beyond labels : segmenting the Gen Z market for more effective marketing
Source
Young consumers - ISSN 1747-3616-25:2 (2024) p. 188-210
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Source
International journal of advertising - ISSN 0265-0487-43:4 (2024) p. 637-671
Beyond labels : not all generation Z individuals are created equal. Segmenting the Gen Z market for more effective marketing communications
Source
International Conference on Research in Advertising (ICORIA 2023), June 29th - July 1st 2023, Bordeaux, France