Modernized hippies and extreme eco-warriors : a qualitative study on young adults' pro-environmental views through the lens of the prototype willingness model
Source
European Journal of Health Communication - ISSN 2673-5903-5:4 (2024) p. 51-76
Could you show me the path(s) to slow fashion consumption? An application of the prototype willingness model
Source
JOURNAL OF FASHION MARKETING AND MANAGEMENT - ISSN 1361-2026- (2024) p. 1-18
Better stick to the status quo? Eco-friendly product endorsements by (large) lifestyle Instagram influencers as a curiosity-inducing trigger for young women
Source
Journal of current issues and research in advertising - ISSN 1064-1734- (2024) p.
Personalization in digital marketing : implementation strategies and the corresponding ethical issues
Source
The SAGE handbook of marketing ethics / Eagle, L. [edit.]; et al. [edit.]-p. 411-423