Economic valuation of Behavioral Data in Predictive Modeling.
Abstract
Previous research has shown that there is tremendous predictive value in fine-grained behavioral data (such as browsing, location or payment data) to make predictions about consumer behavior. This project focuses on the question: if data is used from a large set of players in a coalition, what is the value of the data of each of the data providers?Researcher(s)
- Promoter: Martens David
- Fellow: Praet Stiene
Research team(s)
Project type(s)
- Research Project