Research team
Expertise
I specialize in qualitative research that focusses on determining various cultural and historical interplays between sport, media and society. Specifically, I critically analyze how notions of sustainability manifest itself within these different interplays, i.e. which and where common grounds emerge, exist and disappear. For this, I focus on analyzing mediarepresentations of (1) social sustainability: social (in)justice as emerging via concepts such as gender, race, ethnicity and discability in sport and (2) environmental sustainability: CSR, green marketing, greenwashing and celebrity activism in sport. The primary research focus in relation to the abovementioned areas is the mediatisation of (now electric) motorsport and the societal role it continues to negatiote in a rapidly changing 21st century society. Further, my research also focusses on national and international media as well as a wide range of sporting events, including mega-events such as the Olympic Games. My methodological expertise extends to qualitative content analysis (including framing analysis, discours analysis, thematic analysis, narrative analysis, etc.), ethnographic research, semi-structured interviews, focus groups and historiographical methodologies.