The role and impact of employees’ professional profiles, content, and networks on social media in building personal and corporate brands

Bron
Antwerp, University of Antwerp, Faculty of Business and Economics, Department of Marketing, 2023,224 p.
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A systemic approach of communication in multiple stakeholder settings : challenges and future research directions from a multidisciplinary perspective

Bron
International journal of advertising - ISSN 0265-0487-42:1 (2023) p. 201-226

Guest editorial : Opportunities and challenges at the crossroads of communication and services

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Journal of service management - ISSN 1757-5818-33:4/5 (2022) p. 497-506
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