Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs) : the mediating role of time spent and emotional connectedness
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Journal of interactive advertising - ISSN 1525-2019- (2024) p. 1-23
Perspectives : replication is more than meets the eye
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International journal of advertising - ISSN 0265-0487-43:3 (2024) p. 580-599
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
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International journal of advertising - ISSN 0265-0487-43:4 (2024) p. 637-671
This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude
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Journal of marketing communications - ISSN 1352-7266-30:8 (2024) p. 881-909
Sales promotion posts across different social media: a text-based analysis
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Advances in advertising research, vol. 12 : communicating, designing and consuming authenticity and narrative-p. 1-22