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Journal of business research - ISSN 0148-2963-69:2 (2016) p. 525-540
Does it pay off to introduce my partner? The role of stakeholder cocreation in consumers' willingness to pay
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Advances in advertising research (vol. 5) : extending the boundaries of advertising / Banks, Ivana Busljeta [edit.]; Pelsmacker, De, Patrick [edit.]; Okazaki, Shintaro [edit.]-p. 321-330
Should I introduce my partner? Exploring the effects of stakeholder cocreation on consumers' new product valuations
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Proceedings of the 43rd European Marketing Academy Annual Conference, EMAC 2014 : Paradigm Shifts & Interactions, 3-6 June 2014, University of Valencia, Valencia, Spain- () p. 1-7
Stakeholder cocreation during the innovation process : the role and impact of capabilities from a firm and customer perspective
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Antwerpen, Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen, 2014,210 p.
Value co-creation in health care services : the role of multiple stakeholders
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Customer experience management : enhancing experience and value through service management / Kandampully, Jay [edit.]-p. 99-117