Liking for the ad and interest in purchase examined by OLS and SUR

Bron
Review of business research - ISSN 1546-2609-12:5 (2012) p. 143-149
Auteur(s)

The rise of emerging market's MNEs in developed economies

Bron
The world economy today : major trends and developments / Manasserian, T. [edit.]-p. 207-221
Auteur(s)

Believability of advertising and confidence in information to make purchase by product category involvement

Bron
International journal of business studies - ISSN 1320-7156-11:3 (2011) p. 140-145
Auteur(s)

Emotional responses to advertising and intent to purchase : a comparison of three groups, Belgian students, U.S. students and U.S. non-students

Bron
International journal of business research - ISSN 1555-1296-10:5 (2010) p. 174
Auteur(s)

Believability of informational versus transformational prescription drug advertising : U.S. consumers' views versus Belgian consumers' views

Bron
Review of business research - ISSN 1546-2609-9:4 (2009) p. 183
Auteur(s)