The effect of psychographic consumer segmentation and product types on sensorial and interpretative experiential material preferences
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Journal of design research - ISSN 1748-3050-21:3/4 (2024) p. 301-354
Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs) : the mediating role of time spent and emotional connectedness
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Journal of interactive advertising - ISSN 1525-2019- (2024) p. 1-23
Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings
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Journal of service management - ISSN 1757-5818-35:6 (2024) p. 22-41
Beyond labels : segmenting the Gen Z market for more effective marketing
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Young consumers - ISSN 1747-3616-25:2 (2024) p. 188-210
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
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International journal of advertising - ISSN 0265-0487-43:4 (2024) p. 637-671