The Department of Marketing is committed to contributing to a more just, healthy, and sustainable society and innovative business solutions. We do so by combining academic excellence with interdisciplinary collaboration, and co-creation with societal, public, and industry partners.

Rooted in the disciplines of marketing, innovation, consumer behaviour, marketing communication, and market research, we generate insights that are both scientifically rigorous and societally relevant.

We put this mission into practice through our core tasks:

• Education: by offering research-driven education that equips students to understand markets and consumers critically, engage with real societal challenges, and contribute meaningfully to organisations and society.
• Research: by producing high-quality, methodologically strong, and interdisciplinary research that advances marketing knowledge and addresses pressing issues in areas such as food, health, services, and digital transformation.
• Societal Engagement & Valorisation: by co-creating knowledge with stakeholders, informing policy and practice, contributing to public debate, and building long-term partnerships that translate academic insights into real-world impact.

Through this integrated approach, the Department of Marketing aims to be a leading academic community where excellence, collaboration, and societal relevance reinforce one another.

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