Department Research Day 2026
6 may 2026
The Department of Marketing Research Day 2026 brought together staff, postdoctoral researchers, and PhD students to share ongoing research projects, findings, methodological innovations, and future grant applications across a broad range of topics including food systems, AI, sustainability, consumer behaviour, and digital technologies. The day highlighted the department’s strong interdisciplinary orientation, with presentations spanning qualitative and quantitative methods, agent-based modelling, experiments, web scraping, and co-creation approaches.
The event began with a workshop led by Marc Becker from Maastricht University. His interactive session introduced ResearchChatAI, a platform that enables researchers to create customised conversational AI agents for research purposes without requiring coding expertise. Through hands-on demonstrations and examples from recent studies, participants explored how conversational AI can be integrated into experimental and behavioural research designs.