Reclaiming the political sphere from the editorial margins: female journalists and their engagement with "the political" in the mainstream Parisian women's press (1815-1851). 01/10/2025 - 30/09/2028

Abstract

This research proposal aims to revisit female political agency in the mainstream, non-militant Parisian women's press, and questions how fashion journals functioned as a forum for women editors and writers as well as a disenfranchised female readership to engage with politics between 1815 and 1851. Current research into the nineteenth-century women's press has tended to focus on a handful of progressive women writers and periodical editors. Reproducing the self-fashioning strategies adopted by the periodical press to avoid censorship, mainstream women's magazines are often mistakenly seen as apolitical and conformist within existing scholarship. However, as my research will show, 'conformist' cover pages did not exclude subtle political discourses. Through an in-depth and comparative discourse analysis of a representative corpus of Parisian women's magazines, I will examine how they engaged in 'political communication' under the innocent cover offered by the French fashion magazine during the Restoration, the July Monarchy and the Second Republic, on topics as diverse as citizenship, the nature of political authority and women's access to the public sphere. Moreover, I will analyse these political discourses in their context through a network analysis of the female editors and journalists involved. Given the unparalleled popularity of French fashion journalism in nineteenth-century Europe, Parisian magazines will prove to be the ideal test case for this study.

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  • Research Project

"Ceci n'est pas de la politique": revisiting political agency in the conservative Parisian women's press (1815-1851). 01/01/2025 - 31/12/2025

Abstract

This research proposal aims to revisit political agency in the conservative Parisian women's press, and questions how fashion journals functioned as a forum for women editors and writers and their female readership to engage with politics between 1815 and 1851. Current research into the 19th-century women's press tends to focus on a handful of progressive women writers and periodical editors. Moreover, reproducing the self-fashioning strategies adopted by the periodical press to avoid censorship, conservative women's magazines are often mistakenly seen as apolitical and conformist within existing scholarship. This proposal's first objective is to pinpoint the identities of female editors, journalists and authors, who were involved in the French women's press and to retrace the complex gendered networks behind these journals. As a second and main objective, this research will reconstruct the myriad ways in which women's magazines used the innocent cover of French fashion periodicals to more or less subtly "meddle in politics" during the Restoration, July Monarchy and Second Republic. Through an in-depth and comparative historical discourse analysis of the most popular women's magazines, this research will provide a comprehensive oversight of the different types of political interventions in the conservative women's press. Given their hegemony within 19th-century fashion journalism, Parisian magazines will prove to be the ideal test case for this study.

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  • Research Project

Politicians on the market? Framing French consumerism in an age of regime change (Paris, c. 1780 - c. 1870) 01/11/2020 - 31/10/2024

Abstract

This research proposal aims to study the political embedding of French consumption (i.e. 'French consumerism'), and questions how political debates have shaped commercial parlor in an age of regime change (c.1780-c.1870). Heavily indebted by the idea that the shift from an absolutist state to a modern liberal nation caused a general 'depoliticisation' of emerging French consumer society, historians have, in general, refrained from analysing how consumption was actually embedded in political discourses. This proposal's first objective is to reconstruct and analyse emerging political visions on the relationship between the French consumer and society. Through discursively analysing discussions about consumerism in parliamentary sources, this research will show how competing political ideologies (i.e. liberalism, republicanism and conservatism) have tried to frame consumption as a political-ideological project. Our second objective is to test whether these political reimaginings of consumption had a concrete influence on commercial discourse, more in particular on advertising language. By a serial and long-term discursive analysis of a varied range of commercial advertisements, the particular political framing of consumer choice and advertisement parlor will become clear. Given its unique position as both centre of political change and prime consumer market of the nation, Paris – capital of fashion, luxury and politics – will prove to be the ideal test case for this study.

Researcher(s)

Research team(s)

Project type(s)

  • Research Project